Making Beautiful Ideas Grow (BIG)

We want the most beautiful ideas from you.

Tell us how to create a movement where beauty sparks imagination and action.

Below are some of the ideas from YOUth.

Click here to see more ideas.

“Cleaners Take A Rest” Day

What: A No Cleaners Day
How: where there are no cleaners
Where: to clean our public spaces at selected localities
Why: so as to inculcate personal responsibility for a clean and beautiful environment
Who: in Singaporeans
When: starting 2012


Environmental Education Package


What: A comprehensive, ethic-based environmental education package
How: that promotes environmental sustainability, ethics and stewardship
Where: in schools
Why: because environmental awareness and good social behaviour starts from young
Who: for students
When: starting 2012

Green E-Spaces

What: A one-stop portal for all Singaporeans
How: to share their personal stories and concerns in keeping Singapore beautiful
Where: on online and social media platforms
Why: to promote the KSBM cause
Who: to all Singaporeans
When: starting 2012



Keep Singapore Beautiful National Forum
Spreading Ideas and Actions to Keep Singapore Beautiful

On 3 Sept 2011, over 300 youths from various educational and tertiary institutions and uniformed groups came together to generate new, exciting ideas and initiatives to keep our home environmentally beautiful and socially gracious!
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We Are Now On Facebook!


International Coastal Cleanup Singapore
Founding Member HSBC Participates in ICCS 2011!
While most of us were still sound asleep in the quiet hours of 17 September 2011, 82 enthusiastic HSBC Volunteers had already gathered bright and early at Pulau Semakau, an island located to the south of mainland Singapore, to participate in the International Coastal Cleanup Singapore (ICCS). More
Water Through My Lens
In celebration of World Water Day, National Youth Achievement Award (NYAA) Council, in partnership with Public Utilities Board (PUB) - our national water agency - and Keep Singapore Beautiful Movement (KSBM), will be organising a photography competition entitled "Active, Beautiful, Clean Waters through My Lens." More

Beautiful Moments
Latest News
29 October 2011
KSBM members at the launch of Clean & Green (CGS) Singapore 2012 launch event. The KSBM is part of community-led efforts to support the refreshed “Keep Singapore Clean” campaign, first launched in 1968 by former Prime Minister Mr Lee Kuan Yew. Click here to see more.

13 Oct 2011

KSBM Chairman, Mr James Soh, was quoted on 13 October 2011 The Straits Times article “Public cleanliness to get a good dusting” under MEWR’s addendum to President’s Parliament Address. Mr Soh lauded the ministry’s goals to improve public cleanliness and suggested that it should move away from the “top-down” approach of the past and support grassroots efforts instead. He added that future campaigns should reach out to young people in particular. Click here to read the full article.

Upcoming Events
17 Sept 2011
International Coastal Cleanup Singapore (ICCS)
HSBC, NEA Youth Environmental Envoys (YEEs) and NTU Earthlink join in island-wide efforts to battle marine trash in Singapore!

Click here to find out more about the ICCS and here to view HSBC and NTU Earthlink’s coverage of the event!